Responsibilities

Product knowledge: Master all series of auto repair tools including cylinder testers, cooling system tools, brake oil changers and AC maintenance equipment, and clarify differentiated product selling points.

Market research: Study demand characteristics of North American repair shops and DIY car owners, collect marketing cases of competing industrial tool brands.

Deliverables: Annual product marketing plan, Amazon Listing optimization scheme, TikTok social media promotion plan, quarterly marketing effect review report.

Communication: Cooperate with design, data analysis and supply chain teams, synchronize marketing rhythm, and deliver clear brand promotion demands to cross-functional partners.

Requirements

• Marketing portfolio including cross-border product launch plans, social media promotion cases and listing optimization samples
• 2+ years of cross-border e-commerce marketing experience, industrial hardware / auto tool industry experience preferred
• Outstanding cross-department communication and coordination skills
• Insight into marketing trends of Amazon, TikTok and independent station channels in North America
• Able to write complete marketing copy, design promotion logic and produce channel launch prototypes
• Accurately evaluate marketing activity budget and cycle, independently prioritize multi-product promotion plans
• Successful experience of creating hot-selling industrial hardware products through marketing operation
• Bachelor’s Degree in Marketing, International Trade or related field or equivalent professional experience
• Skilled in Amazon background operation, keyword research tools, Canva and other marketing auxiliary tools

What's on Offer

• High commission + annual performance bonus, statutory benefits and annual health checkup.
• Opportunities to participate in international industry exhibitions and overseas market research trips.